報到

Keynote Speech

Guest Speaker

Blueprint for the Next Decade

Philippe de Marcillac /
Senior Vice President

Even as the industry catches its breath after the last downturn and enters into a period of stable, if not exhilarating growth, major change and challenges are still ahead. Mobility. Globalization. Macroeconomics. Convergence. Security. Segmentation. In the IDC scenario, the second half of the coming decade will be even more dynamic and high growth than the first. Yes, we have to take care of business in the short term, but at the same time we need a blueprint for successful strategies for the long term. In this session, IDC's Chief Research Officer will provide a portrait of the ten-year landscape -- changes we might see coming and perhaps the ones we won't -- and set the stage for the rest of the sessions of Directions. How far will wireless take us? How will embedded systems change the data center? Will IT demand migrate west? Will there be a new Internet? What do we need to be thinking about now in order to be ready for then?

The Dynamic Enterprise: How It's Changing IT, and What to Do About It

Gigi Wang /
Senior Vice President

The nearly $1 trillion enterprise IT market is in the midst of fundamental restructuring, driven by the need to better support - and integrate with - faster-moving business processes. In this session Mr. Gens will present IDC's blueprint for the next generation of enterprise IT: how major enterprise IT segments are consolidating and reshaping into a new group of killer platforms; how this promises to impact market leaders, their partners and their changing roster of competitors; and what strategies will be critical to win the hearts and minds of the changing community of IT buyers and influencers in the dynamic enterprise.

The Next Frontier: Conquering the Digital Home

Danielle Levitas / Vice President,
Consumer and Broadband Market

At a time when consumer spending is driving the economy, reaching upwards of 70% of the United States' GDP, companies are focusing on growing consumer businesses. Now, more than at any other time, key market forces are coming together, specifically, broadband and networking, digital television, affordable storage, and miniaturization of computing technologies. With nearly 110 million U.S. and 1.3 billion global households, hundreds of billions of dollars are in play along the value chain, ranging from hardware and software suppliers to service providers and content owners to retailers. But to be successful in this market, we must understand what drives consumer adoption. Why do we use technology? How must business models evolve to drive acceptance of new devices and services? Join Ms. Levitas as she discusses how companies can capitalize on the fickle, fragmented, and often frugal consumer.

Mobile Life: How Mobility is Impacting Personal and Professional Lives

Bob O'Donnell / Vice President,
Personal Technology, IDC

In today's hectic world, both business workers and consumers are increasingly using mobile products and services to keep in touch, be informed, and provide utility and entertainment to their lives. This session will present an overview of both recent and looming mobility developments as well as IDC's view of an expanding universe of mobility based on primary research, and how mobility will impact both business workers and consumers. Included will be various segmentation models of mobile users and consumers based on a variety of IDC studies, and what it will take to be successful in these newly defined customer segments. Mr. Giusto will then set the stage for the two succeeding sessions that will cover both consumer services and enterprise mobility trends in more detail.

Battle for the Home: PC, CE, or None of the Above

Bob O'Donnell / Vice President,
Personal Technology, IDC

While there's no question that the digital home era is upon us, there's still a great deal of question as to what platforms are going to be most important in these high-tech households. In this session, Mr. O'Donnell will examine the mostly likely choices--including entertainment-based PCs, set-top boxes, and smart televisions--and discuss their likelihood of success in the US and around the world. The session will also examine the critical hardware and software components that are required to make the dream of a networked intelligent entertainment system a reality.

Bringing The Battle Home: Semiconductors At The Core of Consumer Lifestyles

Mario Morales / Vice President,
Semiconductor, EMS and LCD

The digital consumer and mobile markets have become the focal point for OEMs, and semiconductor suppliers in terms of growth and concentration. As we look out over the next five years, an increasing shift toward digital consumer devices will drive the need for HD processing, security, advanced compression, storage, and multiple connectivity options. In this session, Mr. Morales will address some of the emerging chip players in the space and the technologies they bring to play. He will also discuss the following issues:

• What is the outlook of the consumer and mobile semiconductor markets by 2009?
• Which consumer segments represent true open opportunities for merchant semiconductor suppliers?
• What role will Taiwan and China play in the market as a supplier and consumer?
• What opportunities and threats do Japanese and Korean companies face as leaders in the market?
• What should be your game plan in consumer if you are just getting started as a supplier?
  

Tuning into Video in the Home: It's All About Digital TV

Danielle Levitas / Vice President,
Consumer and Broadband Market

The transition from analog to digital has created numerous challenges and opportunities for vendors in the consumer video market. This presentation will examine four facets of this transition: devices, services, content, and connectivity. New devices offer consumers better audio and video quality, while promoting the concept of personal content. New video services and distribution channels are diversifying the ways in which consumers access content. Codecs, digital rights management, and content availability are critical enablers that are in states of flux as this transition moves forward. Last, the connectivity of video devices in the home will facilitate the realization of the digital home dream. This session will present how these sometimes independent, yet oftentimes interdependent facets will take shape as consumers gradually tune into digital, even as new technologies blaze forward--often in advance of consumer awareness and adoption.