Within the broader framework of corporate social responsibility and the focus on the environment in general, Green IT is a global phenomenon, with enterprises seeking out IT suppliers whose products and solutions are more energy-efficient, more material-efficient, less hazardous, designed for greater recyclability, and supported by end-of-life recycling programs. Despite the hype surrounding Green IT, there has been very little information on how it is really being perceived by end-user organizations, and more importantly, if end- users are really acting on going Green, what are the key drivers for Green IT investments?

This event will highlight some of the drivers and metrics that will be important in the Green IT market, as well provide insights into enterprise environmentally focused strategies. It will also provide an overview and assessment of vendor initiatives in the Green IT market in Asia/Pacific.

The Economy of Ecology

A decade ago, the notion of the 'carbon footprint' was unheard of. Yet today, in the context of climate change and sustainability, it is something that is rising on executives' agenda, and will continue to impact the business world in the foreseeable future. Within this context, many perceive the IT industry as being relatively 'clean', and in some cases, technology does have a very positive impact on the environment. For example, video conferencing and e-learning technology reducing air travel, or digitalization reducing the use of paper.

However, what is not immediately clear is the? 'negative' impact of IT on the environment; rising energy consumption and the resulting carbon emissions, usage of hazardous substances in the manufacturing process and IT equipment being used for landfill to name a few examples.

This has given rise to the notion of 'Green IT' – a topic that is currently attracting a lot of attention across the APJ marketplace. However, Green IT means different things to different people; and vendors are approaching this market from a variety of angles. Additionally, despite the hype surrounding Green IT, there has been very little information on how it is being perceived by end-user organizations, and more importantly, what drive their investments in 'Green' (for those who are acting) and what generate interest (for those who are thinking)?

Event highlights..

At Asia/ Pacific Green IT Conference 2008: The Economy of Ecology, IDC and its partners will educate senior IT, technology, facilities and sustainability executives about the following:

1. The Drivers For Adoption of Green IT in Asia/Pacific
2. Targeting Global Warming Through Energy-Efficient Computing;
3. Metrics Being Created For Effectively Measuring Data Center Power Consumption;
4. Carbon footprints, and their impact on the IT infrastructure
5. Strategies for Efficient IT Asset Disposal;
6. Going Green Through Technology Complexity Reduction;
7. How Green Issues are Impacting the Next Generation Data Center

Organizations are looking at how they can reduce the impact of their IT operations on the environment and are defining their Green IT strategies as a result. Featuring end user case studies, IDC analysts and industry experts, this interactive event offers actionable advice for market leaders driving Green IT initiatives in the Asia/Pacific region.

HP helps you address your green IT needs through energy efficient solutions for the data center and beyond -- where business outcomes equal better environmental outcomes. In data centers around the world, energy costs are rising rapidly and consuming an ever-greater portion of IT budgets. An energy-efficient data center is key to sustainable business outcomes. At HP, we believe that a comprehensive energy-efficient strategy is essential in helping your transformation to an Adaptive Infrastructure —one that enables your organization to optimize and manage your IT infrastructure and automate IT service delivery. Find out more about how HP is helping customers meet technology challenges while reducing environmental impact.

Who Should Attend?

This one-day event is designed for CEO, CFO, CTO, CIO, MDs, Directors, VPs, Research & Development, Finance & Accounting, IT Directors & Project Officers, Consultants, Analysts, IT Administrators / Engineers, Systems Architect/Designers from some of these industries, in non-vendor organizations:

• Pharmaceuticals & Chemicals
• Medical & Healthcare
• Banking & Finance
• Insurance and Investment houses
• Energy & Utilities
• Government bodies and Associations
• Travel & Transportation services
• Warehousing & Logistics
• Energy & Utilities
• Engineering
• FMCG
• Services?
• Information & Communication Technology
• Telecommunications & Media